Campaign

Lucy Goodman, creator of Bookaboo:

"Bookaboo was created both as a piece of entertainment and as a campaign for children and grown-ups to encourage the sharing of picture books with each other. I’ve made many children’s programmes and wanted to combine my experience and love of this with the warm memories I have of being read to as a child, in a way that could enable television to have a positive effect on those that watched it.... [more]

Booktrust

"Booktrust is an independent charity dedicated to encouraging people of all ages and cultures to engage with books. The written word underpins all our activity and enables us to fulfil our vision of inspiring a lifelong love of books for all. Booktrust is responsible for a number of successful national reading promotions, sponsored book prizes and creative reading projects aimed at encouraging readers to discover and enjoy books. These include the Orange Broadband Prize for Fiction, the Children’s Laureate, the Get London Reading campaign, the Booktrust Teenage Prize and Bookstart, the national programme that works through locally based organisations to give a free pack of books to young children, with guidance materials for parents and carers. Booktrust has recently developed two further free book programmes in the UK: Booktime, run in association with Pearson, gives a free book to every Year One pupil, and Booked Up, which gives a free book, from a choice of twelve, to every Year Seven pupil."

Find out more at www.booktrust.org.uk.

Other campaign partners

Foyles bookshop window on Charing Cross Road, London

Books are selected for Bookaboo entirely on merit and merit alone. However, publishers of each of the books featured have agreed to donate books for 0-6 year-olds in care. This campaign would not be possible without this support. These include:

• Bloomsbury
• Egmont BooksHachette
• Harper Collins
• Little Tiger Press
• Macmillan
• Orchard Books
• Random House
• Simon & Schuster
• Walker Books

Many libraries, facilitated by The Reading Agency, are helping to spread Bookaboo’s “Have You Shared A Book Today?” message by putting up posters. Supermarkets and bookshops too have joined the campaign including:

• Borders
• Foyles
• Tesco
• Waterstones
• WH Smiths